Tata Motors picks Lionel Messi as global brand ambassador
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Chennai/New Delhi, Nov 2: Indian automobile giant Tata Motors Ltd on Monday announced it has signed-up Argentine footballer Lionel Messi as its global brand ambassador for its passenger vehicles.In a statement, Tata Motors said it has signed-up Messi in a long-term association as its global brand ambassador to promote and endorse its passenger vehicles globally.This is the first time ever that the passenger vehicle business will be undertaking an overall brand association campaign with a brand ambassador, Read more [...]