MENDOZA, ARGENTINA--(Marketwired - August 5, 2013) - Trapiche Vineyards invites consumers to earn the easiest -- and most enjoyable -- degree they'll ever receive by becoming a "Master of Malbec." The Argentinian-based winery encourages consumers to taste and learn about its signature varietal with courses and quizzes that include facts about this unique grape, tips for tasting, and recommendations for pairing, including giveaways.
"At Trapiche, we specialize in the production of high quality Malbec, and we hope to help educate wine drinkers about this unique varietal," says winemaker Daniel Pi. "Consumers in the U.S. have become very familiar with the likes of wines such as Cabernet Sauvignon and Merlot, and we want to provide them a closer look at our flagship varietal. We hope wine tasters will join us to learn more and savor the distinctive qualities of this popular grape."
Master of Malbec
Trapiche's history in wine production spans 130 years, and the experience and knowledge passed down from one winemaker to another has resulted in a formidable store of information, particularly for Malbec. Trapiche invites wine drinkers to explore this signature grape using a simple three-part tutorial and enjoy the subtle variations, illustrated within the winery's Malbec portfolio.
Course 1: Malbec Roots
To build appreciation for Malbec, Trapiche offers some interesting facts about the varietal and its introduction to Argentina, where it has become the country's flagship grape.
Course 2: Tips for Tasting
Trapiche suggests coordinating an at-home wine tasting to sample a variety of Malbecs from Argentina. To appreciate the best of this varietal, the winery recommends a flight of the following wines:
Trapiche Vineyards Malbec v2012
Trapiche's Vineyards tier comprises fresh wines concentrated with intense fruit flavor that showcase the best expressions of a varietal's true character. Suggested retail price is $8 per 750 milliliter bottle.
Trapiche Oak Cask Malbec v2011
Trapiche's Oak Cask is, in our opinion, the best buy tier of the Trapiche estate, representing the very best that Argentina has to offer in combined quality and value. Suggested retail price is $14 per 750 milliliter bottle.
Broquel Malbec v2011
Broquel-tier wines are sourced from estate vineyards, and in the case of Broquel Malbec, the vineyards average more than 25 years old and are situated at elevations of approximately 4,000 feet. At this elevation, the fruit achieves maximum ripeness with minimal human interference. Suggested retail price is $18 per 750 milliliter bottle.
Course 3: Malbec Food Pairings
As Argentina's signature varietal, Malbec is known to stand up to a variety of foods. As part of the tutorial, Trapiche provides wine and food pairing selections that complement this famed varietal.
To learn more about how to become a Master of Malbec, visit the Trapiche Facebook page: https://www.facebook.com/trapicheusa.
About Trapiche
Established in 1883 at the foothills of The Andes in Mendoza, Trapiche is one of Argentina's oldest wineries and its largest exported premium brand with availability in more than 80 countries. Trapiche maintains one of the country's most diverse portfolio of wines -- including a range of award-winning Malbecs -- that speaks to the viticultural history of the region. Led by winemaker Daniel Pi, Trapiche sources premium grapes from some of Argentina's best winegrowing sites, including more than 2,400 acres of proprietary vineyards and a stable of more than 200 independent growers. Driven by quality, innovation and diversity, Pi and his team utilize winemaking practices that coax the finest and truest expressions from each varietal. To learn more, visit http://www.trapichewines-usa.com/ and "Like" Trapiche on Facebook at http://www.facebook.com/trapicheusa. Universal Wine Network, Livermore, CA.
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